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For over thirty-five years, ESF has been offering its clients' a variety of material, tools, and processes to enable an organization's employees to become Professional Trainers in each aspect of the trainer's job.
Our clients have been many and varied. Some of the projects have been comparatively simple. A considerable number have been stimulating and intellectually challenging. They required considerable training skills, besides, of course, the creative inputs.
Below, is a select list of some of the different types of projects, we have developed for our clients. For your convenience, they are further divided into seven categories. You can visit the Projects and Portfolios to know more about individual projects in detail.
Select a Portfolio:
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American Telephone & Telegraph (AT&T)
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ESF has completed a variety of developmental and training projects for AT&T including:
- AT&T Training Guidelines Revision
ESF contracted with AT&T to revise its training materials design, development, and validation Guidelines. The entire Bell System intends these Guidelines for use. ESF based the revisions on its own proprietary IDLS process.
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- PhoneCenter Stores Training
In 1978, ESF served as Consultant to AT&T Mountain Bell Training Center developing a comprehensive training program for retail sales personnel in the Bell System PhoneCenter Stores throughout the United States. ESF (using a Task Force of Bell employees) designed an individualized system of instruction for training PhoneCenter Stores personnel. ESF supervised the team of AT&T program developers in Denver, Colorado, to design, develop, and validate a series of training programs for employees of The Bell System's PhoneCenter Stores nationwide. Over 1,500 PhoneCenter Stores in the Bell System throughout the U.S. benefitted from this training. These programs included:
- Sales Personnel
- Supply Attendant/Clerks
- Supervisors
- Managers
- Greeters
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- AT&T Information Systems-NAPLPS Training Program
In 1984, ESF also developed a second self-instructional training program for the technical systems representatives in the technical aspects of installing and servicing the videotex systems. A portion of the program was delivered via the videotex system. This was the first training program in the country delivered via videotex.
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- AT&T Five-Year Plan for Computer-Based Training
ESF was contracted by AT&T to prepare its five-year plan to use the computer to assist in the training of its employees. The plan included the development of computer software and hardware.
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- Videotex Applications:
- Banking and Insurance
- Publishing, Advertising and Direct Marketing
- Sales Strategies
- Product Knowledge of Videotex System:
- ISO Levels 1 - 5
- ISO Level 6, Section 1
- ISO Level 6, Section 2
- Selling Products:
- Personal Styles of Buying and Selling FSC
- Plan Sales Presentations
- Sales Presentations Techniques: Listening, Observing, Questioning
- The Sales Cycle
- Leasing Programs
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IBM
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ESF conducted a training program over a several-month period for IBM trainers at the Corporate Training Office in Washington, D.C. IBM trainers from a number of different areas of operation received the training and were able to adopt and adapt the ESF model to meet its highly unique training design and development needs.
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James River Corporation
ESF trained James River's staff in IDLS techniques and procedures. James River used the IDLS process to certify its trainers in developing instructional materials.
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R. R. Donnelley Staff Training
Since 1974, the R.R. Donnelley Company, the largest printing firm in the U. S., has used ESF's IDLS system design process to certify RRD's trainers in developing instructional materials at many sites including:
- Elgin, IL
- Des Moines, IA
- Lancaster, PA
- Greeley, CO
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ESF trained and supervised the design, development, and validation of the training program for the new Mattoon, IL printing plant start-up. The successful effort resulted in the R. R. Donnelley & Sons Company adopting the ESF model for use throughout its entire company. ESF trained RRD's staff in IDLS and Interactive Teaching Skills techniques and procedures.
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The Rouse Company
In 1983, ESF designed, developed, and validated a series of self-instructional programs to train the management staff of The Rouse Company Shopping Centers throughout the United States. Modules in the Marketing Program included:
- Consumer Research
- Legal Requirements
- Special Events
- Risk Management
- Financial
- Accounting
- Advertising
- Marketing Plan
- Publicity
- Merchants' Association Communications
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3M
ESF trained virtually all of 3M's course designers to design and develop training materials for 3M's variety of office machines, products and equipment. 3M developed many training modules using ESF's IDLS design principles.
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The Timken Company
The Timken Company, a multi-national company, and the world's largest supplies of roller bearings, adopted ESF's IDLS process for training both its technical and human skills training staffs. After a series of IDLS workshops, the Timken trainers produced training programs using the IDLS process.
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Unisys
ESF provided training for instructional developers and trainers from numerous areas of Unisys. These trainers represent training design and development as well as the delivery of instruction in various technical skills. Training in the human skills areas, such as sales, supervision, and management, are also being designed, developed and delivered via the IDLS process. Trainers received both IDLS and Interactive Teaching Skills training.
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